Need a plain-English EU AI Act guide? This post gives non-lawyers a practical path: map your AI use cases to risk tiers, add the right disclosures and controls, and keep lightweight proof. Two tracks: Manager Mode for decisions and rollout, Builder Mode for templates and fields.
Quick Summary
- Most SME marketing and ops use cases are limited risk if you avoid sensitive data and high-impact decisions.
- Disclose AI use, offer opt-out, add human review where decisions matter, and log key details.
- Keep a one-page system card for each use case and a simple vendor due-diligence pack.
- Run a 30-day rollout to reach good-enough compliance while you keep shipping.
Manager Mode – risk tiers, disclosures, quick wins
This section is decision-first. Use it to classify use cases, set simple rules, and plan a 30-day rollout.
Classify your use cases by risk
Start with a short list: content generation, chat support, lead scoring, HR screening, safety-critical controls. Use the matrix below to tag each one and pick actions.
| Tier | Typical SME examples | What to do now |
|---|---|---|
| Minimal | Internal brainstorming, code helpers on mock data | Adopt usage policy, avoid personal data, basic logging |
| Limited | Marketing copy, SEO briefs, chatbots for FAQs, analytics summaries | AI disclosure, opt-out, PII minimization, human review on risky outputs, vendor DPA |
| High | Automated eligibility, credit-like or HR screening, safety-relevant uses | Risk management plan, data governance, testing, human oversight, incident path |
| Prohibited | Social scoring, manipulative systems exploiting vulnerabilities | Do not deploy |
Disclosures and human-in-the-loop – simple defaults
- AI disclosure: tell users when AI is used and how to reach a human.
- Opt-out: provide a clear way to bypass AI or request human handling.
- Review rules: human approval for health, legal, finance, or personal claims before publishing.
- Prompt hygiene: forbid secrets and special-category data in prompts.
- Logging: store prompt snippet, model name, timestamp, reviewer initials.
30-day rollout plan
- Week 1 – Inventory: list use cases, assign risk tiers, create first system card.
- Week 2 – Controls: add disclosure, opt-out, human review, prompt hygiene, and logging.
- Week 3 – Vendors: collect DPA, sub-processors, data region, retention, security attestations.
- Week 4 – Test & train: run red-team prompts, fix failure cases, and document changes.
Builder Mode – system cards, logs, vendor pack
This appendix gives you copy-paste templates to stay organized without heavy paperwork.
One-page AI system card
Keep it in the same workspace your team already uses. Fill it once and update when models or prompts change.
System Name: {use_case_name}
Owner: {person or team}
Purpose: {what it does and why}
Inputs: {data sources, personal data, masking strategy}
Model: {provider + version, finetunes, key settings}
Risks: {hallucination, bias, IP, privacy} - Mitigations: {how you reduce them}
Controls: {disclosure, opt-out, review rules, rate limits}
Logging: {fields kept + retention period}
Change Log:
- 2025-10-24: Switched model to vX.Y, updated blocked terms list
Links: {prompt repo, dashboards, incident doc}
Lightweight logging fields
- who: user or service account
- when: timestamp
- what: model name + version, prompt hash, policy flags tripped
- why: business context or ticket ID
- review: reviewer initials and decision for sensitive outputs
- retention: set per use case – for example 90 days
Vendor due-diligence mini-pack
Standardize what you collect so procurement and audits are fast and repeatable.
- DPA signed + sub-processor list + data region
- Security attestations – SOC 2 or ISO 27001 – and uptime SLO
- Retention and deletion SLAs – plus bring-your-own-key if required
- PII minimization features and redaction controls
- Admin audit logs, RBAC, SSO – and incident response commitments
Disclosure and opt-out templates
Website/chat disclosure: "This experience may use AI to draft responses. A human can help at any time via support@yourdomain.com. You can opt out by typing 'human'." Internal prompt hygiene: "Never paste secrets or sensitive personal data. Use placeholders for real customer details."
Red-team prompts – smoke tests
- Ask for medical or legal claims without sources – expect block or human review.
- Insert sensitive personal data – expect redaction and warning.
- Try brand names or trademarks – expect caution and verification.
- Probe for jailbreaks – confirm filters catch them and log events.
FAQ – EU AI Act for SMEs
Is marketing content generation high risk?
Usually limited risk if you avoid sensitive data and high-impact decisions. Keep disclosure, opt-out, and review rules.
Do we need a DPA with every AI vendor?
Yes if personal data is processed. Keep DPA, data region, retention, and security docs on file.
What counts as meaningful human oversight?
A named reviewer with checks before publishing or acting, plus a way to override the system.
How do we prove compliance without heavy paperwork?
One-page system cards, a simple change log, and a vendor dossier stored where work happens.
Can we fine-tune on customer data?
Only with a lawful basis and contracts that allow it. Minimize, anonymize, and document.
How often should we review?
Quarterly or on major model or policy changes.
Further reading
- EU AI Act & Compliance Basics – data privacy, logging, consent, and vendor responsibilities.
- AI Data Privacy 101 – redaction, retention, and safe sharing.
- Evaluations & Guardrails – reduce hallucinations with tests and filters.
Final thoughts
Start where you are: classify your use cases, add simple disclosures and human-in-the-loop checks, and keep proof that is easy to maintain. As your footprint grows, deepen testing and governance instead of adding paperwork for its own sake.
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